In 1974 architect Gordon Cullen observed: “People live in houses, but where do houses live? If they are homeless all we are left with is the typical, endless, featureless suburbia”. This publication presents Proctor & Matthews' ten principals for placemaking - observations and strategies which help to guide the design of new neighbourhoods and develop ideas for establishing a strong sense of place. This is interspersed by a short collection of essays exploring the importance of understanding and defining concepts of Identity.